INSIGHTS, NOTES + CREDITED WORK
Good work doesn’t always have our name on it.
Behind the Build is where technical notes, experiments, practical advice and credited stories about work contributed to all live together.
Some projects are direct Juicy engagements. Others were delivered while contracting, collaborating or working inside another studio. The point is to show the thinking and technical experience clearly without pretending every logo belongs to Juicy.
Behind the Build: MCG Visitor Registration System
A look at the API-driven visitor registration system I helped build while working at Studio Malt.
Behind the Build: What’s Your Plan B?
An offline-capable interactive road-safety quiz used as an onsite activation at State of Origin and Big Bash events.
Behind the Build: DomeShelter WooCommerce
Custom WooCommerce development for an industrial product catalogue, delivered while working at Studio Malt.
Why Gutenberg Is My Default for Custom WordPress Builds
Gutenberg works best when it is treated as a design system rather than a page builder.
When a Website Needs More Than a Template
Templates are useful when the problem is mostly presentation. They become limiting when the website is expected to behave like part of the business.
AI Without the Hype: Practical Automation for Real Work
AI is most useful when it removes friction from a real workflow rather than being added as a novelty.
Building Better LMS and eLearning Experiences
An LMS is more than a place to upload a course. The platform, content structure and learner experience all need to work together.
Behind the Build: Good Work Doesn’t Always Have Your Name on It
A lot of development work happens behind another studio, agency or organisation. That does not make the technical contribution less real — it just means the credit needs to be clear.
Connecting Websites to the Systems Behind Them
The most useful websites rarely operate alone. They exchange data with CRMs, product systems, sports platforms, email tools, learning systems and internal workflows.