OUR JUICY WORK

Breaking Ground — Nova Entertainment × Fitbit

A fast-turnaround campaign site covering concept, branding, WordPress design and custom development for Nova Entertainment and Fitbit.

Nova Entertainment collaborated with Fitbit by Google on the Breaking Ground campaign and needed a website designed, developed and launched on an ambitious one-month timeline.

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From concept to code

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The work included moodboards and creative direction, campaign branding, WordPress design and development, Advanced Custom Fields, host and guest landing pages, page-load and scroll effects, release-date-driven content and media-player integration for vodcast content.

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Made for editors

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The site was built so the Nova team could update content without coding while still preserving the campaign’s visual system and launch schedule.

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The good stuff

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  • Campaign moodboards and creative direction
  • Branding and visual design
  • Custom WordPress theme
  • Advanced Custom Fields
  • Animated landing pages
  • Release-date content logic
  • Video / vodcast media integration
  • One-month delivery window
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